QR Codes have slowly but surely become a hot item to increase fan engagement for many artists, bands, brands and companies these days, as their use in every day marketing continues to rise. If you don’t know what QR code is, take a look on the left to see an example (it’s from Starbucks).
So what is it? The Quick Response (or QR for short) code is actually a 2D matrix bar code capable of storing up to 4,296 alphanumeric or 7,089 numeric characters. It can be thought of as a physical, analog hyperlink, since if you scan it with an app in your phone, it will take you to a web page on your browser.