Big ideas are little ideas that no one killed early!

Posted by Strada | Posted in DIY | Posted on 31-10-2009

Seth Godin

Nuff said

Moby’s Drum Machine Collection

Posted by Strada | Posted in Beat Video, production tip | Posted on 24-10-2009

Kinda long vid but nice studio footage!

Them keyboards drawers are sick!

Blakroc.com #4 Dame Dash/Jim Jones/The Black Keys

Posted by Strada | Posted in Beat Video | Posted on 24-10-2009

Dope as usual. I am kinda getting hype for this project!

Smashing the CD… to Bits by publisher Paul Resnikoff

Posted by Strada | Posted in Business, Industry | Posted on 20-10-2009

Brilliant article by Paul Resnikoff about the move that needs to be done by the major labels to survive, even if it means taking a hit now!

What would happen if the majors stopped pressing CDs right now, closed down their plants, and wrote off their physical retail networks?  The answer is that they’d lose billions, right off the bat!  The lights would start flickering immediately!

But, they’d also quickly shrink unnecessary overhead, ditch ineffective legacy commitments, assume nimbler stances, and refocus all of their energies towards digital formats and concepts.  And, start building companies designed to survive in the 2010s.

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Frenquency Guide for hiphop/pop mixing

Posted by Strada | Posted in DIY, Gear | Posted on 10-10-2009

Excellent referrence guide for mixing the most common instrument in hip-hop / pop!

Big Up to LDB for posting that on illmuzik.com

VIEW/DOWNLOAD it HERE

How Cool & Dre got their start in the music business

Posted by Strada | Posted in Business | Posted on 10-10-2009


Very very inspiring video for aspiring and up&comers!

via cratekings.com

Not happy with existing venues? Make a new one.

Posted by Strada | Posted in Business, Marketing | Posted on 09-10-2009

Gary Jules was a musician in Los Angeles who wished there was a Hollywood venue more friendly to musicians.  A place where people would come to listen, not talk over the music.  A place to play, not showcase.
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Less than zero from Seth Godin’s Blog

Posted by Strada | Posted in Beat Video, Business, Produced by Strada, Strada | Posted on 05-10-2009

Incentive thoughts from Seth Godin

“A study last year conducted by members of PRS for Music, a nonprofit royalty collection agency, found that of the 13 million songs for sale online last year, 10 million never got a single buyer and 80 percent of all revenue came from about 52,000 songs. That’s less than one percent of the songs.”

The internet has allowed ease of entry into the market. You can advertise anything, any service, any good, any piece of junk in your garage–essentially for zero. You can go into business effortlessly, telling yourself you’ll just hang out on the long tail and do just fine. Understand that zero is a very real probability, perhaps even a likelihood. Derek reminds us that 0% of a really big number is still zero.

Radio Spins by Wendy Day

Posted by Strada | Posted in Business, DIY | Posted on 03-10-2009

My man Jim Bon posted this great Wendy Day article on his blog today! ENJOY
By, Wendy Day from Rap Coalition (www.HelpfulAngel.com)
Thanks to the advent of the Internet over a generation ago, the playing field has been leveled for artists.  In today’s climate, an artist no longer HAS to sign to a major label (or any label at all for that matter) to succeed.  One can make one’s own music and upload it to the internet to share it with the world.  But if you are starting a business, meaning you plan to SELL your music, that’s a different story. While the internet has made it easier for today’s artists to navigate the industry and sell their own music without a label, it still is a business and every artist needs some business sense and a blueprint to make it happen.  Part of that blueprint involves having a budget to pay for the marketing and promotion of the music, for buying tracks or features from other artists, and for the necessary mixing and mastering to bring the music to commercial quality.

Yes, I know the story of Drake.  I also know the story of every artist out there trying to replicate his success (and if Lil Wayne and Young Money put a budget behind your third mixed CD to buy radio play, you may have the same level of buzz too!).


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Blakroc.com project Dame Dash/Mos Def/The Black Keys

Posted by Strada | Posted in Beat Video | Posted on 01-10-2009

The first song in this video is CRAZY, I play that part in loop for about an hour last night! Not a big fan of Dame but man this could be huge. NIce mix of blues/hip-hop/rock. I cosign that

Blakroc drops November 27th!.

BLAKROC.COM