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Over at making the mogul there is a great example of this with Steve Pageot, a Grammy winning producer/engineer talking on how he got into video games/ movies/television music:

How did you break into producing music for movies, television and video games?

This is how it happened – In 1999, a friend of mine introduced me to a lady who was working for Arista Records. I introduced myself; I told her I produce records and also compose music and she told me about a friend of hers who lives in her building who’s a jingle producer and he’s looking for composers because he has too much work. So the next day, I sent my package to her and she sent it to the jingle producer. He called me a week later and told me he would like to meet me. I played him some of my scores and he loved them. That’s how I got into the game. But working with him, he taught me how to make music for jingles. Making jingles and making records are two different things. In a jingle, you’ve got 30 seconds or 60 seconds to put all your ideas together. But making a record, you’ve got about 4 minutes to express yourself. So by me doing jingles, it made me work faster and smarter. So now when I do records, it doesn’t take me that long to make. Then with the experience of that, I got into making music for TV - for MTV and VH1. But it all started with the jingles.

Is there more money in producing for avenues like television and video games as opposed to producing for artists?

Oh yeah. With a 30 second jingle, I can make $30,000. Actually, there’s a book coming out very soon by Wendell Hanes called The 30/30 Career: Making 30 Grand in 30 Seconds. I wrote a chapter in there about mixing – the difference between mixing music for records and mixing music for TV. That should be coming out very soon.

I’ve been trying myself to get into this as well, here is a post I wrote about this over at illmuzik.com

I’ve had a few beats placed in local movie scere, and in upcoming video games (sorry this one i can’t disclose….trust me I hate people who do this but now I understand why)

All of those connections came from one guy, I did 4 songs on his Final University film project for free and did some sound design for another animation he did. All for free and now this guy is like a walking business card for me plugs me in any chance he gets.

My tips:
Go to local Univ. Film or communication departement, and post up a sign, look up on craigslist in your city under the gig section. Like Shadeed said go to movie and theater premier and chat up the people. You would be amazed at how receptive the people are on premier night.

I work in a hotel and I was talking to one of the guest and one thing led to another. Let me find out that this guys is the head man in charge of previsualization for Spielberg. He was telling me that the always add audio and songs even if its only previz. just to get an idea, sometimes the song makes it in the actual feature film. Now, I got access to that guys ear anytime.