Hip-hop production tutorials, news, review, marketing and ideas.

Right before the holiday period, I was sent this book by music entrepreneur Derek Sivers,to read and blog on how it could apply or not to my situation (producer/composer/songwriter).

Well damn it, it helped. Anybody who works in any creative field, painting, music, film, photo… always get these endless thoughts and questions. Is this good enough?, will I be able to live of my art one day?, quit my day job?, should I do more ‘commercial’ work?…. I have these questions constantly. MacLeod doesn’t tell you what to do nor does he have the solution to everything. He gives out his opinion an backs it up with examples that you can relate to.

Nobody can tell you if what you’re doing is good, meaningful or worthwhile. The more compelling the path the more lonely it is.[...]when you finally come up with The Big Idea, after years of toil struggle, and doubt, how do you know werger or not it is “The One”? Answer you don’t

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My boy C4 from Montreal, runs Apollo Studios Toronto, a music production company and they came up with this crazy new video for Scrabble. His back story for the song is pretty good, here it is:

The creative team gave me 30 words and asked me to make a song that would work with animation. The words were so random, it was really a challenge to write them in a way that would make sense.I decided to make a character by faking a british accent and talk about a dream the man had about a Hula dancer. For those who don’t know, I am not British at all so this was a bit of a stretch but it worked out in the end!

And now, it nominated at the Cannes International Advertising Festival. CONGRATS!