Jan

02

Seth Godin’s words of wisdom

Posted by Strada | Posted in Marketing | Posted on 02-01-2010

Evolution of every medium

  1. Technicians who invented it, run it
  2. Technicians with taste, leverage it
  3. Artists take over from the technicians
  4. MBAs take over from the artists
  5. Bureaucrats drive the medium to banality

TV used to be driven by the guys who knew how to run cameras and transmitters. Then it got handed off to the Ernie Kovacs/Rod Serling types. Then the financial operators like ITT and Gulf + Western milked it. And finally it’s just a job.

Same thing happened to oil painting and it’ll happen to your favorite slice of the web as well.

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Oct

31

Big ideas are little ideas that no one killed early!

Posted by Strada | Posted in DIY | Posted on 31-10-2009

Seth Godin

Nuff said

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Oct

05

Less than zero from Seth Godin’s Blog

Posted by Strada | Posted in Beat Video, Business, Produced by Strada, Strada | Posted on 05-10-2009

Incentive thoughts from Seth Godin

“A study last year conducted by members of PRS for Music, a nonprofit royalty collection agency, found that of the 13 million songs for sale online last year, 10 million never got a single buyer and 80 percent of all revenue came from about 52,000 songs. That’s less than one percent of the songs.”

The internet has allowed ease of entry into the market. You can advertise anything, any service, any good, any piece of junk in your garage–essentially for zero. You can go into business effortlessly, telling yourself you’ll just hang out on the long tail and do just fine. Understand that zero is a very real probability, perhaps even a likelihood. Derek reminds us that 0% of a really big number is still zero.

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